The existing WordPress website had only been built in 2023. Nevertheless, it quickly became apparent in day-to-day use that the site was too complex, relied too heavily on plugins, and lacked proper content management. With 25 pages, repetitive content, confusing structures, and a backend that was a real headache to work with, For a marketing team that regularly updates content, publishes news, and wants to process customer data efficiently, this was anything but an ideal starting point.
auviso - audio visual solutions ag is one of Switzerland’s leading centers of expertise for event and media technology. The company supports projects from the initial concept through to implementation, all under one roof. It was precisely this message that needed to be reflected on the website.
The existing WordPress site could only convey this to a limited extent. Over time, a lot of content had accumulated that overlapped thematically. It wasn’t always immediately clear to website visitors where to find the information they were looking for. For the marketing team, maintenance was tedious: too many plugins, too many dependencies, too many places where content had to be adjusted.
In short: While the website existed technically, it wasn’t efficient or practical enough in operation.
Before we at MS Partners discussed layouts, modules, or CMS functions, we overhauled the website’s information architecture. Because a good website doesn’t start in the design tool. It starts with the question: What content is truly needed? And how do prospective customers search for content on the company website?
From the existing 25 pages, we developed a new, significantly leaner structure with 12 pages. Content was consolidated, repetitions removed, and pages logically restructured. The result: fewer clicks, clearer messages, and a structure,
Following the structural overhaul, the new website was built using HubSpot’s CMS. For auviso, this made sense for several reasons:
First, as a SaaS CMS, HubSpot requires significantly less maintenance than a traditional WordPress installation. With WordPress, security in practice depends heavily on themes, plugins, updates, hosting, and ongoing technical support. Plugins, in particular, are a significant risk factor: according to Patchstack, 97% of new WordPress security vulnerabilities in 2023 originated from plugins.
Second, HubSpot comes with key security features already built-in. These include a web application firewall, SSL certificates, and activity logging. HubSpot states that its own WAF blocks an average of more than two million malicious requests per day.
Third, the CMS is directly connected to the HubSpot CRM. Content, lead capture, and website analytics are integrated into the CRM, making it easier for marketing teams to personalize website experiences and connect them with other business processes.
For auviso, this meant: less technical complexity, a better overview of website and lead performance, and a CMS that supports the marketing team in their day-to-day work.
With its new website, auviso is using not only the HubSpot CMS but also the HubSpot CRM for the centralized storage and management of customer data. In addition, HubSpot’s newsletter and blog tools have been implemented.
This is an important step. Previous setups with multiple separate tools often led to disjointed experiences: the website here, the newsletter there, contacts in yet another system, and analytics handled separately. With HubSpot, everything is managed and analyzed in one place—a huge advantage for the marketing, sales, and customer service teams.
So the switch to the HubSpot CMS doesn’t just give auviso a modern website. It also reduces the operational workload in marketing. Content is easier to maintain. The backend is more organized. Repetitive tasks are reduced. And because newsletters, blogs, and CRM are now all managed within HubSpot, fewer additional tools like Mailchimp or other external solutions are needed. This saves not only time but also costs.
«Thanks to Sarah’s support, we were able to successfully migrate our auviso website from WordPress to HubSpot and implement a modern, user-friendly design.
We are very pleased with the result—her expertise made the entire process much easier for us. We look forward to working with her again in the future.»Victoria Poletti, Marketing Team, auviso - audiovisual solutions ag
The project with auviso.ch demonstrates that a website relaunch doesn’t necessarily have to mean more pages, more features, and more tools. Sometimes, the greatest value comes from a clear reduction: from 25 to 12 pages, from a plugin-heavy WordPress setup to an integrated HubSpot CMS, from scattered tools to a more centralized system for the website, CRM, newsletter, and blog.
For auviso, the new website is therefore not just a digital presence. It is a working tool that makes the marketing team’s day-to-day work easier and ensures long-term digital communication with potential new customers and existing clients.
That’s exactly our goal: We develop digital solutions that not only look good but also work efficiently in everyday use and, above all, deliver long-term value for your business.
Then get in touch with me. I’d be happy to advise you on your options with HubSpot.