How do you bring a new brand onto the court that not only stands out, but stays there? That was precisely our challenge with the Next Gen Volley Camps project - a young, ambitious provider of volleyball camps for children and young people in Switzerland.
When the founders of Next Gen Volley Camps approached us, it quickly became clear that they were creating something with a lot of passion - but everything was still missing. No name, no identity, no digital presence. Just an idea: volleyball camps for the next generation - professionally organized, with top coaches and lots of fun.
We started from scratch - and began with an intensive naming process. The name Next Gen Volley Camps was born: modern, international, powerful.
For the visual identity, we knew that the logo had to stand out, work on merchandise and convey the spirit of the brand. Inspired by US colleges and through targeted competitive analysis, a sporty, memorable design was created - complemented by a fresh color scheme and dynamic typography. We are already looking forward to the first T-shirts and hoodies adorned with the beautiful logo.
At the same time, we developed the volleyballcamps.ch website - the brand's new digital home.
This is where parents and young athletes can find all the information about the camps. Registrations are now made efficiently via a digital form, which directly creates a registration list and automatically creates the contacts in the CRM.
Newsletters and blog articles with tips and insights into camp life and the life of a volleyball coach will follow in the future. We have already set the course for this. So take a look at the Next Gen Volley Camps website soon and let yourself be inspired.
Whether beach volleyball camps in the summer or indoor camps in the cold winter months - Next Gen Volley Camps is ready for take-off. And we are proud to have been involved right from the start. We wish the three initiators of this project (all former volleyball cracks) every success!
At MS Partners, we develop strong brand presences, design individual logos and create websites that not only work - but also touch.
👉 Find out more now on our website: mspartners.ch